Monday, December 16, 2019

Hallmark of Sin

Hallmark Ornament


Today is a sad and grievous day
As news of Hallmark’s comprise with sin
Has been made known far and wide

It’s ironic that the definition of hallmark includes
Attesting to purity
A distinguishing characteristic

Instead of being part of our culture
Helping us celebrate the holidays
With cards, gifts and ornaments

Hallmark will now be known as an emblem of compromise
Conceding to the loud voices of political correctness
Approving of sin which God has clearly condemned

How is it that a channel once known as family-friendly
Is now putting on display
Applauding and approving same-sex marriage

While our culture and standards are ever-changing
On a slippery slope that approves and promotes sin
God’s Word and His perfect righteous standard will never change

What God in the Bible has declared sin
Remains sin today
How can one embrace and promote that which God will judge

As far back as I can remember
Hallmark has been a part of the Christmas season
But how can I spend money on a company that celebrates sin

Christmas is about Christ Jesus the Lord
A Savior was born, God incarnate
To redeem and save sinful man

It is particularly gross that at Christmastime
Hallmark embraces sin
Sin for which Christ died

Hallmark has bowed its knee
To the loud and vocal groups
That demand acceptance and approval of their sin

Forgetting about families
Trying to raise their children
In truth and righteousness

Disregarding religious groups
Christians and Jews whose standards come from the Bible
God’s Word, which is uncompromising and unchanging

Hallmark is on a slippery slope
Accepting and promoting sin
How long until it works its way into their movies and cards

Why would I now spend money on a Hallmark
It’s not just the TV channel I will turn off
It’s ornaments I will not buy, no more Hallmark cards to send

Though Hallmark has approved of sin
I must stand firm with God
Because at the end of the day

It’s about a human being created in God’s image
One who needs to hear the truth about sin
And forgiveness to the repentant sinner through Christ


By Susan Bunts Wachtel
December 16, 2019

I think Hallmark is shortsighted in giving way and compromising with the politically correct groups that demand acceptance and approval.  Hallmark is not calculating that they have offended conservatives who believe that marriage is between one man and one woman and Christians and Jewish believers who believe the Bible is God's inerrant Word. 

It’s not just the Hallmark Channel or Hallmark movies that will be impacted.  I won’t be buying Hallmark products, including cards and gifts.  I hope that they will revisit this poor and wrong decision that they’ve made.  But if not…Hallmark will no longer be a part of my life. 

I did call Hallmark at 1-800-425-5627 and spoke with a representative.  I asked her to relay that this will impact more than just the Hallmark Channel.  She gave me the phone number for the Hallmark Channel, 888-390-7474, which I will also call.  I will also follow up with an email to Hallmark (https://care.hallmark.com/s/contactsupport). 


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